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About us

"An aphorism is a statement of generally accepted truth, sentiment or opinion expressed in a concise and memorable manner."


APHORISM, founded in the summer of 2013 by owner/designer Rucy Byron, was born out of a desire to create something different, an alternative to the same old styles that are available in Second Life's fashion scene.


The APHORISM 'philosophy' is kind of contradictory, with a wish to create something different, offer an alternative, push ourselves as designers but to remember that often 'simple is best'. We are not just thinking in terms of style, but also of user experience. We work to offer efficient, low render weight (low LAG!) items, with smooth rigs to enhance your Second Life®


All our products are handmade, original and exclusive to our store.


We hope you like what we produce, we are not trying to cater for everyone, but for those who like to express themselves in their own way, and embrace the things that make them different.


“I'm not strange, weird, off, nor crazy, my reality is just different from yours.” ― Lewis Carroll.


Smile always.



Rucy Byron Aphorism second life
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